As owners of a travel enterprise, at least once a year my partners and I take a long look at target markets, study consumer behaviors and carry out a deep-dive strategy to set goals, affirm dreams and work to bring our business to the next level.
One of the important aspects of growing our experience-travel company is intercepting upcoming trends. We carry out research, monitor social media and explore industry press to pinpoint these and see how they can improve what we do.
What are the major food trends to expect and observe in 2023?
Food is an extremely dynamic, creative and inspiring sphere. One that influences hospitality, dining habits, and that gives cues to fashion, even! As we plan our course for the new year, we’re open to new inclinations and happy to also bid farewell to past years’ food trends, including TikTok’s infamous baked feta pasta, four-way quesadilla wraps and baked oats.
Based on our most recent studies, here is our list of 2023 food trends.
1. Plant-based seafood
Plant-based is the strongest growing trend according to the food industry radar. Vegan and plant-based diets continue to grow more established, with an increasing number of consumers following the diet either part or full-time. As concerns about environment, health and animal welfare persist – plus with a greater variety of plant-based options available – many more consumers will enjoy indulging in plant-based meals in 2023. Meat and especially seafood alternatives will be all the rage in the coming year.
2. Health-conscious choices
An important driver for several food trends is health. More conscious and healthier eating is a continuing trend that will further grow in 2023. Despite moments of carefree indulgence, consumers will overall eat less sugar, fat, gluten and dairy. Functional foods that contain ingredients that have a positive effect on the mind or the body will generate increased attention next year. Foods with specific health-boosting properties, will be consumed mainly for this specific purpose – think plants and fruits rich in vitamins or reported antioxidant properties. Also, soil health emerges as an important part of sustainable food production. Brands have started investing in regenerative farming to improve soil fertility and in turn, crop nutrition and human health.
3. Clean labels
91% of consumers read information on food packaging. Studies show that the market is favoring products with a short list of ingredients; and that we look for food items without preservatives and artificial flavorings and colorings. But the definition of ‘clean label’ is expanding beyond just the number and type of ingredients, with 39% of food shoppers looking for information on the source of ingredients, allergens and sustainability practices.
4. Gut health
Google searches for the term “gut health” have grown nearly 700% in the last five years.
One of the highest performing nourishments for gut health are fermented foods. Eating probiotic fermented foods provides a wide variety of health benefits that go beyond improved gut health. There’s antioxidant and antimicrobial activity, improved absorption of vitamins and minerals, immune system support, and others. People have been fermenting food since 6,000 BC. But the popularity in today’s world is just taking off. Cheese, sauerkraut, and wine are all examples of fermented foods, but the trend goes strongly beyond these food staples. Expect way more kombucha (tangy fermented tea drink) in 2023, along with kefir, kimchi, miso, tempeh, probiotic yogurt… the list goes on.
5. Special flours
Consumers in 2023 will reach for alternative flours as they seek out greater nutritional value. However, dietary goals like celiac disease and gluten-sensitivity play in the consumer choice for different types of flour as well. Rice and other flours made from seeds will be used for these reasons on a larger scale.
6. Spice & heat
While fiery global condiments have been a favorite in the past (starting with the viral trajectory of Sriracha down to last year’s chili crisp (boiling oil infused with crunchy bits of peppers, onions or scallions, garlic, and other aromatics) the pandemic created a newfound appreciation for our senses, predominantly because of loss of taste and smell as a well-documented COVID symptom. Dishes are set to be elevated with bigger, bolder flavors so spices from cuisines around the world and novelty peppers will keep gaining momentum. 2023 promises to be the year of chaat masala, gochujang, harissa, schug, and sambal topping everything from scrambled eggs to sandwiches. We told you about ‘nduja last year…
7. Mood foods
The easing of attitudes towards CBD has boosted interest in THC, its psychoactive cousin. Thanks to relaxed restrictions and regulatory loopholes, THC has made its way into a number of different menu items and consumer packaged goods. Now, THC and psilocybin (hallucinogenic chemical found in certain types of mushrooms) have potential as the next major “adult” functional foods, as consumers become more open toward these ingredients. Mental health issues have driven the need for wellness solutions. Many mood foods and beverages are finding favor with consumers for relaxation, improved sleep, stress reduction and more. The expansion of THC has also enabled other psychotropic drugs to enter the fray. This is highlighted by the overall acceptance of mushrooms as functional ingredients, a number of which are seen as adaptogenic (adaptogens are food ingredients marketed to help consumers sleep better) or nootropic (drugs used to enhance memory or other cognitive functions).
8. Nostalgia
Studies show that people became nostalgic during the pandemic, going back to familiar recipes they hadn’t made in years, baking sourdough bread and rolling pasta from scratch being the primary examples. Data also shows that 75% of global consumers prefer traditional tastes. This trend has been found across all age groups, from those under 25 to those over 50, so it’s safe to say that people are still looking for flavors and taste experiences that remind them of childhood or happier pre-pandemic times. Expect even more nostalgia in 2023, with classics such as aspic, Italian sentimental pasta al forno and penne alla vodka to name a few, all set to have gourmet spins in the coming year.
9. Home delivery & takeout
Restaurant visits are back to old standards – and increasingly vibrant and outdoorsy – but delivery and pick-up options will continue as a food trend in 2023. Consumers keep leaning towards hassle-free, contactless solutions that make their shopping and eating experiences easier and safer. The exponential rise and development of home delivery during the pandemic will definitely not see a regression in 2023.
What food trends would you like to see in 2023? Tell us in the comments!
