Florence Market & Food Exploration

A privately guided food tour of Florence’s markets and food shops.

While viewing the sites, learn the history and culture of this enchanting Tuscan capital as only a local can provide, while savoring local specialties.

Food lovers visit the city’s most representative markets, like the Mercato di San Lorenzo, the classic Sant’Ambrogio market and others, meeting vegetable and fruit vendors, butchers, and bakers.

On this experience, food lovers are guided by local food experts who focus on showcasing only small, family-run businesses, and who love creating friendly connections between travelers and locals. All while tasting delectable Tuscan specialties, savoring the local lifestyle, and learning about the region’s food traditions and trends.

Just gelato tour - picture of a gelato cone with two scoops of ice cream on it
Florence Market & Food Exploration

Highlights

What you'll be tasting

  • On this exclusive exploration of Florence’s tasty spots, food lovers taste regional specialties like finocchiona (fennel-scented salami), schiacciata (local flatbread) or castagnaccio–a chestnut and rosemary cake.  
  • After the market, there’s a chance to visit small and lesser known shops nearby for Tuscan treats like Pecorino di Pienza cheese and wild boar salami.  
  • The adventure may end toasting with a glass of Montepulciano or Vernaccia wine paired with a sourdough crostone topped with sun-dried tomatoes, fresh pecorino and olives.
  • For those with a sweet tooth gelato, chocolate or cantucci almond cookies are an alternative.

Practical Info

Key Points to Consider

  • Comfortable walking shoes are recommended.
  • Bring a small reusable shopping bag to pick up treats at food stops. 
  • Tours operate in all weather conditions, please dress appropriately.
  • In summer we suggest wearing a hat and sunscreen, and carrying a small reusable water bottle. 
  • We also suggest bringing something to cover your shoulders if you plan on entering churches. 
  • Please notify us in advance of any food allergies and aversions.

Duration

Tour Length

The length of the tour is 2.5 hours.

Start time is flexible, suggested start time for this tour is 10:00 am.

FAQs

Frequent Asked Questions

You may be interested in…

i ham what i ham
I Ham what I Ham: Parte 7 – Finocchiona

I Ham what I Ham: Parte 7 – Finocchiona

March 26, 2025
Etruscan coast
Escape to the Etruscan Coast from Florence

Escape to the Etruscan Coast from Florence

May 4, 2023
zuccotto cake
Zuccotto recipe for the holidays

Zuccotto recipe for the holidays

December 21, 2022
Tuscany awaits
Tuscany Awaits

Tuscany Awaits

June 29, 2022
Meet Robbin, the woman behind the book ‘Wine Doors of Florence’

Meet Robbin, the woman behind the book ‘Wine Doors of Florence’

July 28, 2021
https://www.youtube.com/watch?v=DOLM6lQlD1k
“

This will be the best decision you make for your vacation! Everything was so easy to schedule, and Casa Mia planned every detail to cater to our needs. We were celebrating our wedding anniversary, and it was the most magical day of all time.

Kolene11USA