Italianità is a term that goes beyond the simple definition of “Italian-ness.” It is an elusive concept, it’s an attitude, a way of life that encapsulates the very soul of Italy. It is a set of elements that, when combined, create a unique and unforgettable experience: unlocking the real Italy.
What is Italianità?
Italianità is the unique spirit and lifestyle of Italy, shaped by history, art, food, and a passion for life. It’s the essence of what makes Italy special. Understanding Italianità is key to truly appreciating the country and its people.
The Art of Living
Italianità is a way of life, the art of appreciating beauty and sharing the simple pleasures of life with family and friends: indulging in leisurely meals; learning the secrets of Italian cooking while savoring local wines, and lingering in conversation with the artisans that make them. The art of enjoying life is a fundamental aspect of Italian culture.
History and culture
Italianità is rooted in a history stretching back thousands of years, from ancient Roman civilizations to contemporary art and fashion. While the historic aspect is undeniably a cornerstone of Italianità, the culture extends far beyond ancient ruins and Renaissance masterpieces. It’s a vibrant tapestry woven from the everyday life of its people. Opera, classical music, and popular songs are deeply embedded in Italian culture. Artistic expression, from painting and sculpture to film and design, Italy has a rich and historic artistic tradition that continues to thrive today.
Passion
Italians are known for their passion, which is expressed in everything they do, from defending their love of soccer and traditional cuisine, to expressing their ebullient inclinations through creative gesticulation; from love-driven poetry, to Olympic-level flirting.
Sense of community
Belonging to a community is deeply ingrained in the Italian psyche. When travelers mingle with locals in the piazza, shop at the daily market, and learn a few words in Italian, they feel like a part of the community. Local festivals, religious processions, and neighborhood gatherings equally define Italianità and foster a strong sense of solidarity.
Italian flair
From high-end fashion houses to everyday street style, Italians have a natural sense of style and inherent elegance known as sprezzatura – word that refers to a kind of effortless grace, the art of making something difficult look easy, or maintaining a nonchalant demeanor while performing complex tasks. The term is often used in the context of fashion, where classical outfits are purposefully worn as if the clothing items were put on while in a hurry.
Beauty
Italian-ness is synonymous with beauty, both in people and landscapes. Art, architecture, and design are expressions of this beauty. La grande bellezza is found in the classic destinations of awe-inspiring grandeur, but also in the lesser-known charming villages, picturesque piazzas, and architectural wonders that are not on the mass tourist radar. And that will leave you speechless.
Conviviality
Conviviality is a fundamental value of the Italian culture. Italians love to gather with friends and family to share a meal, a glass of wine, and unhurried conversation over coffee. To savor Italianità, cook with local families, taste wines in hidden vineyards, and bask in festive dinners under the stars.
How does Italianità translate into a travel experience?
Casa Mia Tours goes beyond the typical tourist experience. We curate itineraries that allow you to truly immerse yourself in Italianità. Our forte is creating opportunities to connect you with Italians and experience the joy of shared meals and conversation. Here are a few examples of how our experiences do this:
Authentic and original experiences
We make it a point to be ahead of the curve, introducing our customers to new and exciting parts of Italy, suggesting the best time to travel to appreciate the beauty and full potential of each area. We introduce lesser known local products made by small food artisans. We make you discover hidden gems, always treading the less beaten path.
Staying away from the crowds
Instead of battling hordes of tourists at major attractions, we’ll take you on private, exclusive and after-hours explorations, to enjoy the moment in peace, meeting the real Italians.
Top-tier hospitality
We hand-select only the best for you, from charming boutique hotels in historic neighborhoods, to five-star luxury retreats. The welcome is always warm and friendly.
Hidden beauty
Exploring art cities, breathtaking coastlines, and lush countryside is only a part of delving into Italianità. We’ll whisk you away to cultural festivals, off-the-beaten-path villages, and lesser-known artist hubs, revealing the authentic beauty and “Italian-ness” beyond the guidebooks.
Learn by doing
Take a pasta-making class in a lush garden setting, or learn the art of cheesemaking from a local shepherd. These hands-on experiences create lasting memories and connect you with Italian traditions. Enjoying regional cuisine, from the simplest to the most elaborate is one of the many facets of Italianità.
Sustainable approach
Italianità is also being mindful. We believe in responsible tourism that supports local communities and protects the natural and cultural environment. We partner with eco-friendly accommodations, use local transportation whenever possible, and minimize our impact on the places we visit.
Bottom line
Italianità is a complex and fascinating concept that is difficult to define in a few words. It is an experience that must be lived in person, a path of discovery of a country rich in history, culture and traditions. Our core purpose is making you know and feel what Italianità really is.
«Casa Mia Tours embodies Italianità in everything we do»
Our team is comprised of passionate and dedicated individuals: locals, expats with deep Italian roots, and Italy lovers who are eager to share their love for the country and its culture. Our female-owned company brings a unique perspective, focusing on the warmth, hospitality, and creativity that are so central to the Italian experience.
We create itineraries tailored to your interests, ensuring you experience Italianità in a way that resonates with you. Whether you’re a foodie, an art or opera lover, or simply seeking a taste of la dolce vita, we’ll craft an unforgettable experience that captures the essence of Italy.
Ready to experience Italianità? 
